Sustain Yourself began in 2016, sparked by a move from the sustainable culture of Minneapolis to a college campus where overflowing trash bins and rampant waste were the norm. Witnessing this stark contrast ignited a passion for uncovering the root causes of waste and exploring how to minimize it. What started as a "someone should do something about this" moment soon evolved into action.
Frustrated by their campus cafe’s refusal to accommodate reusable coffee cups due to "sanitation purposes," the founders championed a months-long campaign for change, ultimately succeeding. This victory inspired them to take matters into their own hands, launching @sustainyrself on Instagram—a platform to document their zero-waste journey and encourage others to rethink waste in their daily lives.
As their community grew, so did their innovation. They began crafting their own sustainable products to avoid plastic packaging, sharing recipes and ideas with their followers. When demand for their creations soared, Sustain Yourself transformed into a business rooted in the values of simplicity, sustainability, and community.
Today, Sustain Yourself thrives thanks to the support of its ever-growing community. What began as a journey to reduce personal waste has evolved into a movement, empowering others to make small changes with big impact.
