UpCircle Beauty is an award-winning, UK-based sustainable skincare brand founded by siblings Anna and Will Brightman. Since launching in 2016, the brand has become the UK's leading upcycled beauty company by transforming high-quality natural by-products—including used coffee grounds, argan shells, tea leaves, and olive stones—into effective, vegan, and cruelty-free skincare.
Inspired by the discovery that more than 500,000 tonnes of coffee grounds were ending up in landfills each year, Anna and Will began collecting used coffee grounds from London cafés to create their now-iconic coffee face scrub. Today, UpCircle's innovative formulations are made with a minimum of 99% natural ingredients, giving discarded resources a second life while delivering high-performance skincare.
Committed to circular beauty, UpCircle is Leaping Bunny approved, Vegan Society certified, and plastic-negative, removing twice as much plastic from the environment as it creates. The brand also prioritizes sustainable packaging, with 99% plastic-free materials and refill options for many of its bestselling products.
From its bestselling Face Serum with upcycled coffee oil to its nourishing Face Moisturizer enriched with finely ground argan shells and cocoa butter, UpCircle Beauty proves that skincare can be both effective and environmentally responsible.
